As GRAMMY award-winning siblings Morgan Heritage keep making history with remarkable various endeavours, their latest offering is a sensual ode to the ladies featuring Multi-award winning, top billboard charting Nigerian star Patoranking. “Pay Attention” is the official second single from Morgan Heritage’s highly anicipated Spring 2019 new album. Inspired by the wise words of French philosopher and political activist Simone Weil: “Attention is the rarest and purest form of generosity”, the emotional single captures the perfect blend between dancehall music from Jamaica and the Afro-beat sounds from Africa.
Ahead of the release, Mojo noted, “We didn’t know this song would be for a song so emotional that speaks to men and women around the world, who have been through one thing or the next trying to maintain a healthy relationship. Which can easily be lost because we just simply didn’t Pay Attention,” adding, “For almost two years we’ve been working on the new album and since setting up our roots in Kenya we long looked forward to filming a music video in Kenya and this is it for the new album.” Gramps Morgan adds onto their collaborator, “While vibing to the track, we knew that Patoranking was the perfect fit. He’s an artist we’ve been following and have loved the progress he’s made in his career over the last five years.”
It was an all round labor of love for all the artists involved who have each in their own rights gained worldwide success on their own merit. To unite on the track was an humble experience, “It’s truly an honor when we can work with our peers in the music industry around the world and see their professionalism first hand. Though he has become a giant of an artist in Nigeria, Pato is extremely humble and while filming the video in Nairobi, Kenya it would seem like we knew each other for years by the way we clicked,” says Peetah Morgan, adding, “We are looking forward to sharing more music from our new album coming later this Spring and hope the world will love the musical journey we will be taking our fans on. Jah Bless!”
Patoranking says, “I am very happy that I get to release ‘Pay Attention’ with my brothers. I loved the music shoot and this is a song I know will resonate with all our fans around Africa and Jamaica.”
Filmed in Nairobi, Kenya and Masaai Mara, Kenya, the video gives viewers an insight to Brand Kenya and the Nairobi Experience. Directed by Jordan Hoechlin & Mojo Morgan with production for the video made possible by Roya Entertainment, “Pay Attention” featured four elegant timeless beautiful models provided by an agency owned by supermodel by Ajuma Nasenyana.
Watch the video below.