Arguably Nigeria’s most commercialized TV personality in this century; “VJ Adams” is making the debut on his denim line the dubbed the “Em Bruto” collection today.
The entertainment and Soundcity/ONTV TV personality was inspired by his love for denim and his personality to create the Em Bruto which was co-designed Jay Osbie, online brand and retailer for fashion-forward men.
Em Bruto which connotes “Unrestricted or Unrefined” is inspired by the young Nigerian who dares to be different, who believes he isn’t limited by the circumstances around him and strives for success in the face of daunting challenges.
A unique blend of denim and African print, the Em Bruto collection is available in 4 variants.
With Em Bruto launching on a large scale across the Nigerian urban fashion market; VJ Adams has propelled his brand to another level which would see him compete as one of the biggest faces currently gracing TV screens across the African continent..