Our boys, or do I say men, are doing us real proud across the shores of Nigeria. Aside petroleum which Nigeria is a major exporter, our music has in the last decade been another major export from the country.
In an article from THE WASHINGTON POST, Is this the year that African music will conquer the United States? by Andy Beta, Nigeria music superstars Wizkid, Davido, Timaya and other African music star were given very nice appraisals. They are hallowed as agents who will successful sell African music to the American and western populace.
“And while Drake is known to assist rising stars such as Migos and iloveMakonnen, on ‘One Dance’, he was the one who got a boost, from singer Ayodeji Ibrahim Balogun, better known as Wizkid.”
“All but unknown in the United States, Wizkid is a star in his native Nigeria and a major force behind Afrobeats,…But in singing a verse on “One Dance,” Wizkid became the first Nigerian artist to land on the U.S. charts, as well as the first to top them. And don’t think it’s an anomaly. Along with fellow Nigerian rapper and singer Davido, South Africa’s Black Coffee…, Ghana’s Sarkodie or Ayo Jay, African artists of all stripes might soon become permanent fixtures on both the U.S. pop charts and in the dance music underground.”
The article also quoted Davido as saying:
“Most music that comes out these days has our elements already in it, so why wouldn’t the people love African music?” said David Adedeji Adeleke, a.k.a. Davido. He’s a superstar in Africa who recently co-headlined alongside Wizkid at the One Africa Festival, a huge coming-out concert at Brooklyn’s Barclays Center”.
“There was also a strong Afro-Caribbean connection, as Nigerian singer Timaya was joined onstage by the Trinidadian “King of Soca,” Machel Montano. And even though some of the songs might not have registered to the everyday U.S. music fan, elements of that African sound definitely felt familiar.”
Dancehall singer Timaya was lauded for subtly influencing pop singer Rihanna’s work.
“Before Timaya took the stage, the One Africa Festival MC said that you might recognize him from appearing on Rihanna’s Instagram. Meanwhile, Rihanna, a fan of Timaya’s, absorbs some of that African flavor in her own music.”
As African artists make inroads in the U.S. market, American artists with whom they record songs will get more play in Africa. “Of course it’s going to be an advantage for them, too, to get their music out there,” Davido said. “If you ask me, it goes both ways.”