The African entertainment industry has done well for itself and East Africa is not left behind. Tanzanian singer, songwriter, recording artist, actor and ambassador of wildaid Ali Saleh Kiba better known by his stage name Ali Kiba or AliKiba, has just landed a huge deal with Sony Music Entertainment Africa.
The singer who is popularly tagged the The King of Bongo Flava was unveiled in Johannesburg, South Africa during the global media audience session at the Sony Music Entertainment Sub Saharan Africa Head Offices. The deal would see the Tanzanian singer release his highly anticipated sophomore album later this year.
An elated Ali Kiba sounded fulfilled as he spoke about his partnership with Sony Music Entertainment; “My partnership with Sony Music in addition to my already very successful partnership with my management team at ROCKSTAR4000 now completes the team, and solidifies the most powerful proposition and team to take my music to even greater heights, to new audiences and fans across borders and across the world. I’m really excited in the future of music from the African continent as its now the time for the amazing music and sounds from Africa to take over the world, and I’m excited on where this amazing partnership will be able to take my music now to fans across the continent and across the planet. ”
While the managing director of the Sony Music Entertainment Africa, Sean Watson reaffirmed the company’s position as regards working with Africa and taking the African music industry to greater heights.
He said; “Sony Music Entertainment recently announced several key strategic steps that we’d taken in Africa including new operations in Nigeria and the signing of high profile West African artists. We also mentioned that we’d be making similar inroads in East Africa. Well here we are, at the dawn of our East African journey and who better to start it with than an artist of the stature of Alikiba. We’re very proud of being able to partner with such a talented individual and can’t wait to get started on sharing his music with his fans all over the world.”
Further accepting the new development, Head of Talent and Music at ROCKSTAR4000, Christine Seven Mosha highlighted the close relationship they’ve had with the singer expressing that he is an amazing talent;
“We are very passionate and close to Alikiba and his amazing talent, we are very excited about his future and there is no stopping his chart success, his music, his commitment and passion and without doubt no better partner that mirrors these values and objectives than the amazing team at Sony Music”
On 25 March 2015, Ali Kiba set a new record at the Tanzania Music Awards by winning 6 awards. He won a total of 6 awards and Best Male Entertainer of the Year in Tanzania Music Awards. Reports have it that the newly signed would be releasing his single AJE under the Sony Music platform.
Congrats to the Unconditionally Bae singer