Oludemilade Martin Alejo, popularly known by his stage name YCEE, has landed his first endorsement deal with KUI Care as the official brand ambassador of the personal care brand. Ycee who has accepted the Omo Alhaji status was very much elated saying; “I’m happy to be KUI’s brand ambassador and I really like how my hair feels after using their products”.
Justifying the brands decision on picking Ycee, CEO Majiri Otobo revealed that Ycee’s distinctive hair style and personality landed him the deal. He said; “KUI believes Ycee is an ideal fit due to his distinctive hair and personality that suits the KUI mantra of being true to yourself. Ycee, and his team, believe in our products and ideals hence, both parties are looking forward to working together.”
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While KUI means STAR in the Ijaw tribe of southern Nigeria, its a personal care brand focusing on making products that helps you realise your potential. Tinny Entertainment’s lead act, Ycee was nominated twice at the 2015 Nigerian Entertainment Award, one in AFRIMA while he bagged Rookie of the Year award at the 2015 Headies.