After signing HKN boss Davido, Sony Music Entertainment have decided to expand its operations in Nigeria. The record label decided to setup an office in Lagos giving them an opportunity to serve as a bureau for its West African operations.
The international label appointed a guru in the music industry, Michael Ugwu as its General Manager in the Western African region. However, Managing Director of Sony Music Entertainment Africa, Sean Watson in his statement said;
“We are really keen to partner with African artists to deliver local, African and global success stories. With over 800 million people living in Sub Saharan Africa, the African continent is a market with huge potential for local artists wanting to expand their horizons.”
East Africa would not be left out as Sony Music also plans of extending its operations to Kenya, since the company already has business operations in Johannesburg and Cape Town in South Africa which means they will cover Africa.
“Expansion in Africa has been part of our strategy for several years, as the region continues to grow, we see significant opportunities to market the incredible local talent in Africa to the rest of the world as well as import our repertoire and exploit it on emerging digital platforms.”