Rave afrobeat singer, Mr Eazi, has been unveiled as the face of boohooMAN.
The Skin Tight crooner, tried various combinations from short tracksuits sets, basketball jerseys cagoule matching sets, and a couple others.
On why the brand decided to pick Mr Eazi, they explained that the singer naturally blends into their style. They described it as an organic partnership.
“Not only are we huge fans of Eazi’s music – his style coincides with everything we stand for as a brand – clothes which speak to the distinctiveness in us all.
“The partnership came about really organically and I am so happy to welcome Mr Eazi to the boohooMAN family.”
According to Cleveland Campbell, creative director for boohooMAN, explained that the shoot was centered around imagination.
“There is no escaping the imagination. In unprecedented times, escapism and expressionism is so important to keep at the forefront of a creative mind.
“This is what we kept at the core when conceptualising the shoot with Mr Eazi – the set itself, was built to reflect a dream world,” he said.