There’s no stopping for Chinedu Okoli, popularly known as Flavour N’abania or simply Flavour. The multi-instrumentalist and performer has bagged yet another huge endorsement deal as Nigerian Breweries Plc, unveiled the highlife exponent as the brand ambassador for the leading South-east beer brand, Life Continental Beer.
The deal which was signed at the head office in Lagos, is to run for two years during which Flavour will appear in Life Continental Beer advertising and marketing campaigns. Corporate Affairs Adviser, Nigerian Breweries Plc, Kufre Ekanem explained that the Golibe singer is a representation of what the brand stands for.
He said; “We are excited to announce today, that Flavour has joined the Life Continental Beer family as brand ambassador. Flavour, who is known globally for his unique ability to sing fluently in Igbo language, strongly represents what the brand stands for.
This partnership underscores the brand’s dedication to the Igbo values of industry, resourcefulness and enterprise – values which Flavour aptly embodies. Just as Life Continental Beer defines the Igbo in every consumer, Flavour exudes the aura which exemplifies the typical Igbo man.”
The High life expert who had earlier bagged another endorsement deal with Bullet energy drink, made the announcement via his Instagram page while expressing joy and excitement on the new achievement.
“For me, joining the Life Continental beer team feels like I have found my way back home. The brand has always been a symbol of the Igbo heritage. If you go anywhere and you hear Life Continental Beer, at once, the Igbo man and his entrepreneurial spirit comes to mind. I’m very proud to be associated with a beer I can finally call my own, a beer that pushes the frontiers of progress.”
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