E-business is up and spreading like wildfire throughout the world, but having a business website and having a lucrative business website are two completely different things. There are many factors that can make or break your corporate success online: from mobile optimization, payment options and delivery expediency to clever website design and efficient advertising strategy, you truly need to keep all your bases covered if you are looking to market your merchandise or services. Here are top five factors that can make a difference between an e-business failure and online marketing feat.
1. Build your brand
Global brands like Nike, Apple, Starbucks and Gucci have come a long way since their corporate nappies, and have by now become a byword for quality in their respective niches. If you want to get at least a fraction closer to local and international reputation, you need to build a strong brand that will set your company’s offering far above your competition. You can start by introducing a clever website design with creative logo that will grab your customers’ attention; next, you should promote your business on social networks such as Facebook, LinkedIn, Twitter and Google+ using sponsored ad or promoted option. Finally, haul customers in with the help of active interaction with your clients via forums, Q&A and soc net comments, and showcase testimonials, reviews and user feedback on the website and your company’s Facebook page, Twitter account, etc.
2. A USP that sells
To prevent potential clients from bouncing off to competition, display a witty, convincing and concise unique selling proposition (USP) on your corporate website. Think of the aspects that may induce the clients to opt for your company’s offerings instead of another business in the same industry, such as price points, quality, delivery in full, fast shipping, referrals and user reviews, customer support, warranties, or payment flexibility. Remember: your
clients want to know why your offering is so special from the standpoint of their own needs, not your company’s bragging rights.
3. Max clients’ store experience
When it comes to your clients’ shopping experience, e-commerce resembles very much the purchase via brick-and-mortar stores. Make your website design user-friendly and simple to navigate, display the cart clearly and minimize site speed (buyers are impatient, and even a second-long loading delay can bring down conversion rate by as many as 7%). Update the stock regularly and showcase the prices and payment options straightforwardly – your market likes to have their cakes baked, glazed and cut out for them and ready for the taking. You are in charge of your client’s shopping experience, so guide them to the right buttons and make ordering as easy as possible.
4. Motivate them to hang around
Another factor that can up your conversion rate by a fine figure, evidence of lasting customer satisfaction and unwavering service/product quality should be displayed along the side or at the bottom of your website. An army of loyal customers and visibly displayed figures testifying of your popularity among clients can help you increase sale and reinforce your brand like no other tool out there, while newsletters and surveys among existing clients can help stay connected with your target audience 24/7. For example, propertymaputo.com is a business employing customer data well: the figures on client numbers, country of search, page views and hits are displayed in a large font, and this persuasive bait is one of the main reasons behind the site’s impressive success. Do note: your clients need to be motivated to make the purchase, and it is up to you to serve them motivation on the plate, with a cherry on top.
5. Multi-channel marketing strategy
Sales opportunities lie hidden everywhere on the Internet, which is why multi-channeling your marketing can be a useful strategy when reaching out to new clients. Analyze the profile of your customers and see where they hang out most, then advertize your offering there. For instance, using sponsored ads on Google or Facebook can be your business’ one-way ticket to higher profits; or, you can look to e-mail marketing and affiliate marketing for a much-needed website traffic and conversion boost. Do not rely on one channel only: the key to e-business success is being everywhere, from social networks and niche forums to your clients’ inbox and news feeds.
From scratch to success and scores of new customers, your e-business can soon join the winning bandwagon in your niche. Are you ready to make your website go ka-ching?