My ASHO Pop-Up Boutique


African fashion and flair emerges in West London. 13th and 14th August 2011

My Asho, the UK based online fashion store, which stocks items from leading African designer brands is proud to announce its first pop-up shopping event on the 13th and 14th of August in Notting Hill, London.

Available under one roof will be the latest collections from top Fashion, Accessory, Children and Homeware designers from all over Africa including Tiffany Amber Ng, Christie Brown Ghana, Jewel by Lisa, Urbanknit, Ituen Basi, Nkwo, Kemkem Studio, Zedeye, Zebra Living, Kiki Clothing, Cocoabella and Aimas.

The boutique will be situated in the heart of Notting Hill at 47 Pembridge Road, and will offer stylish, limited edition pieces at affordable prices. These pieces will only be available to purchase at the My Asho pop up boutique and will not be featured on the MyAsho.Com site. On exclusive display will be:

– casually tailored, off-duty chic clothing and whimsical accessories from TAN by Tiffany Amber Ng
– the recently launched J Label: the diffusion line from Jewel by Lisa
– beautifully embellished, hand-painted, t-shirts by Aimas
– unique, handmade clutches and limited edition tie-dye batik shawls from Urbanknit
– dazzling yet classic pieces from Zedeye including pieces from the Tribal Romance SS11 collection
– gorgeous accessories and dresses by Christie Brown Ghana
– clothing, accessories and homeware in stunning African prints by Ituen Basi
– free spirited, nomadic pieces from Nkwo
– signature styles infusing traditional woven African fabrics from KKS by Kemkem Studio
– clean, practical and wearable pieces from the Zebra Living “Mara” Collection
– stylish and fun casual wear by sport-chic brand Cocoabella
– afro-centric designs for ladies and kids by Kiki Clothing

The event presents a unique opportunity to view in-person the detailed craftsmanship, vibrancy and boldness of items typically sold via The pop-up shop will be available for a limited time only and collections will be available while stocks last with average prices ranging from £5-£85.

Femi Shobanjo, CEO My Asho says “this is a definite milestone. It is the first time a retail space in such a prime location has been 100% dedicated to top African designers. It just shows the demand is there for these pieces. We are very excited for our designers

Join us at the My Asho Pop-Up Boutique

When: Saturday 13th August 2011: 10am – 6pm
Sunday 14th August 2011: 10am – 6pm
Where: 47 Pembridge Road, Notting Hill, W11 3HG, London, United Kingdom

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My Asho (derived from the Yoruba word “aso” meaning cloth and pronounced “ash-awe”) is an online fashion concept, developed in 2008 to celebrate and promote the talent of African designers based throughout the world. We aspire to become a one-stop-shop for the best in authentic African inspired designs.

My Asho works closely with all its designers and stylists, choosing beautiful pieces from their collections to offer to a savvy fashion-forward international audience. In addition, My Asho works with local markets throughout Africa to bring you distinctive, one-off pieces which you can find in the My Asho Market.

Most of the products on are ethically handcrafted and produced in limited quantities, which means customers can always be assured of find high-quality, inspired boutique style pieces at very affordable prices.


Zebra Mara
Zebra Mara
Zebra Mara
J Label
J Label
J Label
J Label
J Label
Urban Knit


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