Every upcoming artiste is scheming in one way or the other to reach the top. You are aspiring to get to that point where you’re credited with having a Midas touch, churning out hits upon hits. In the quest for hits and music success, chances are that you may have to travel diverse routes to get there.
The artiste in scrutiny this week is the “Pick Up” crooner. Adekunle Gold has left no one in doubt about his stances in the music industry, and I personally believe the boy has carved a niche for himself. Is he here to stay? Heck Yes! A testament to his prospect of longevity in the music industry is evident in the release of his debut album GOLD barely two years he struck stardom.
Just like last week, today I will be x-raying the strategies Adekunle Kosoko employed to become a power house in the Nigerian music industry in a short time.
Jump On The Hype; Do Your Cover Version of A Mainstream Hit
It may not sound as a sure proof strategy but hey it sure works like magic. Take a closer look here, Adekunle Gold caught the attention of Nigerians especially YBNL leader Olamide when he did his cover of now redundant British-Irish boy band One Direction’s hit song “Story of My Life”. He called his cover version “Sade”. “Story of My Life” is a mid-tempo, guitar-driven folk-pop song with influences of arena rock, alternative rock and neo folk, Mr Adekunle made an afro-fusion of that song. Why this worked so well is that “Story of My Life” was a mainstream hit even here in Nigeria, with massive acceptance from music lovers. Creating your cover version of a mainstream hit means you will be riding on the success of the original song. I will tag DMW rap artiste Dremo here, Dremo has an impressive cover of Desiigner’s hit song Panda which he dubbed Fela. The little rule here is that your lyrics should be tailored to fit the Nigerian audience. You don’t just sing that “hit” song back to us in your own voice even if you’re vocal prowess is flawless. Garnish your cover with something we Nigerians can relate to and talk about.
Tell Us Stories In Ways We Have Never Heard Before
If you have been following Adekunle Gold’s music so far you will easily decipher his amazing way of telling stories with his lyrics. This singular skill or perhaps gift has made Mr Adekunle’s lyrics stick. In “Sade” a love song, he narrates a bitter experience in his attempt to woo the girl of his dreams in a very unique and relatable manner; Something Nigerians especially guys are familiar with. “…I don go wedding taya/Many Saturdays e don pass… and I never marry Oluwa provide a boo oh…” at least Banky W as well as other eligible bachelors and bachelorettes can deep down connect with that lyrics extract from Adekunle Gold’s “Pick Up”. When you fill out stories in a very catchy and out of the box style boom! your lyrics stick. It gives listeners that feel of taking in fresh air. You instantly get a nod of approval from any listener. Possibly your lyrics becomes the new addition to the street vocabulary. By all means be original in your lyrical expression resist the temptation to churn out cheap lyrics.
Next week promises to highlight very important aspect upcoming artistes should take into big consideration tune in.
Let me know your thoughts.