“Payola, in the music industry, is the illegal practice of payment or other inducement by record companies for the broadcast of recordings on commercial radio in which the song is presented as being part of the normal day’s broadcast.”
Many Nigerian artistes, not upcoming alone, complain about Payola in Nigeria music industry. Radio is plagued with OAPs accused of demanding money to play artistes’ records.
Osagie Alonge on this episode of Facts Only breaks down Payola, talking about the history of payola and if we can ever get rid of it in Nigeria music industry.
Payola means paying money to get your music played. -Osagie Alonge.
Payola is big problem in music business across the world. It is more complicated in Nigeria music industry because some radio stations do not pay well.
Some OAPs and DJs do not really buy into Payola but because their platforms don’t at them well and on time or their colleagues at work collect money on their behalf, then share with them.
Payola may not be a totally bad practice in music business, depending on the platform’s business model.
Radio and TV stations do not take money to showcase content while online platforms like Notjustok charge to play artistes songs.
Payola is a major with creativity in the music industry because some artistes and record labels can afford to pay OAPs and DJs to spread some songs that are not good enough while some really great music don’t get enough airplay.