A new partnership deal has been brokered between one of Nigeria’s leading record labels Chocolate City and American music company Warner Music Group.
This new partnership deal with Chocolate City comes days after Warner Music Group sealed a licensing deal with Africa’s music streaming and download platform Boomplay.
The partnership was announced on Thursday, March 22 and was published on the Billboard.
“The deal, which is designed to broaden the reach of Chocolate City’s roster of artists across the world, includes a strategic, reciprocal marketing agreement with WMG South Africa. WMG will also financially invest in Chocolate City to assist in its mission of signing and developing promising local talent. Chocolate City co-founders Audu Maikori and Paul Okeugo, along with executive vps Jude Abaga and Aibee Abidoye, will continue to lead the company.”
MI Abaga shared the news on Instagram with caption “… The future begin… Again”.
This is the second of foreign investment in Nigerian record label as earlier Mavin Records received multimillion dollar investment from Kupanda Holdings.