Sound Sultan has always been a Baba in the industry. It’s not just for his longevity in the industry (6 albums is no joke). But because he’s always been one to see things from higher perspective.
So when he said this in an interview with Naij, we had to really soak in it:
Most of the artistes I’m grooming now, I don’t want to start making noise about them instead, let your work speak for you because that is what I usually tell people. It is very delicate for the interviewer to say ‘ha I don’t know when I said so, so and so’. You have to go sieve information because if you have your DJ playing 120 songs per minute, you will never hear my music, that’s what I will say. You need to on your own make researches and for I cannot overstretch the emphasis on the fact that you already know that music is one dimensional in Nigeria right now.
The reality of it is that he’s saying the absolute truth. Not many can deny that.
I was at a barbecue over the weekend, and the music playing was from a random mixtape my friend had gotten online. After about an hour of just listening to this tape while eating, someone just said “All these songs sound exactly the same. No one is even saying anything different.” And it’s the awful truth for almost 85% of songs circulating in Nigeria right now. You only need to see this post to see how many artists fall into the factory default of making music. Everyone says the same thing is different variations using pretty much a remix of the same beat.
Everyone somehow resets to the default genre of “Afro-Beats/Beat/Pop” and there’s barely any other genres churning out music. Even the big hip-hop stars have started singing more, and “afrobeating” more. Yes everything is really one dimensional, and it seems the more we call out the obvious the worse it gets.
Don’t get me wrong, there’s nothing wrong with the AfroPop music. I’m the first one to shoki, and dance to Davido, but is that all Nigerian music can offer me? Do I have to resort back to American music to listen to good RnB, Jazz, Hip-Hop Funk, Rocks etc. Save for Asa, Brymo, Lindsey, and a few others, not many make deep soulful songs in Nigeria.
As an industry that’s getting the world’s attention now, we have to try and do better. It’s time to show the world that it’s not all about “timkpa timkpa, whine your waist” music. That our very diverse country with multiple culture can be reflected in our music. That there’s art in music we do, and not just some script on how to “blow”.