According to the company’s Head, Reality Shows, Sulyman Bello, Glo is proud to be the catalyst that brought about this development and the attendant buzz cum excitement it will generate across the continent. “Africa has been yearning for a programme of this optimum quality and we are privileged to have made it possible,” an ecstatic Bello said. He added that Glo needed to do something special to signpost the special year of its 10th anniversary, hence the gift of “The X Factor” to entertain and delight its teeming subscribers across sub-Saharan Africa and the larger public.
“This year marks the 10th anniversary of our operations and this programme is, in part, our modest way of thanking our subscribers for their loyalty and patronage,” he said.
Commenting on the ultimate prize of $150,000 to the winner, Bello said that this is in sync with the profile of the show. “The unprecedented top prize is a reflection of the premium status of the programme; this is in addition to the coveted Sony Music contract with the attendant post-season super star status for the winner and international stardom”, he added, which is not provided by any other music talent show in the country today