If the new wave of Nigerian artistes all belonged to a preppy nerdy high school, DRB LASGIDI would comfortably wear that crown as the class leaders of the new skool with effortless ease and abundance SWAGGA. DRB LASGIDI is an up and coming musical group bringing a new sound with a fusion of Afro-Beats, Hip-Hop and R&B to the international music industry.
The group, who has made music for over six years whilst studying in England, made up of 3 members, two dynamic and exciting rappers Fresh L (Ladi Ladinegan), TeeZee (Teni Zaccheaus) and singer Boj (Bolaji Odojukan). I came across their songs online as i was doing my regular Blog raiding, and one of their songs named Cruella caught my attention.
Be the Judge, Listen. 🙂
In January 2012 they uploaded their first web presence on tumbler (http://drblasgidi.tumblr.com). The site had over 10,000 views in its first week and by the second month it had attracted 40,000 views.
Run Away Girl –
They also released the viral video for one of their singles “Swagga Mi Gbono”, which again has been well received here and continues to get regular airplay back in Nigeria.[youtube width=”500″ height=”344″]http://www.youtube.com/watch?v=_faiUZPMqqc&hd=1&t=1s[/youtube]
February saw the group stage their first showcase in Notting Hill London, where over 300 hundred fans and supporters showed up to watch the trio take to the stage performing some of their well known tracks such as “Swagga Mi Gbono”, “Toyin”, and “Gra Gra”.
They also performed at Afrogala hosted in Imperial College, which is an annual African society event that attracts hundreds of students. The show after earned them another two bookings in the same month.
Lxix [youtube width=”500″ height=”344″]http://www.youtube.com/watch?v=Y_8Mtavl3n0&hd=1&t=9s[/youtube]
This followed with a five-track EP release, which has gradually been invading the Capital of London. The EP has also been handed out across England and in Nigeria as a free promotional tool.[vimeo width=”500″ height=”300″]http://vimeo.com/48430530[/vimeo]
Their first official single titled ‘Toyin’ produced by the award-winning Nigerian producer, DJ Caise from Chocolate City Records was released. The song received over 25,000 downloads in one month and is now on several radio stations in Nigeria including BeatFM, KissFM, and Rhythm to name a few. This single showcases the boy’s unique style of blending the English language and accent with the Yoruba language and Nigerian street slang! It also demonstrates their humorous side to tell a story driven by the distinctive rap style of TeeZee and Fresh L. Boj is not left out… he provides that fantastic hook in the chorus that every song needs which has become a signature trait on most of their songs!
Other appearances included a performance on a boat in Temple at a fundraiser for those injured during the subsidy strikes in Nigeria.
April kicked off with 2 shows outside London (Manchester) along with bookings for an ACS University Ball in Sheffield and an appearance at a party in Reading. The group also got their first international booking for a show in Canada where they performed alongside international artist Davido
Carolina Freestyle –
As the single “Toyin” continued to dominate in Nigeria, DRB were presented with an offer for a mobile initiative in Lagos (starfishmobile) who wish to license the song for ringtones.
With plans in place for the premier of the “Toyin” video and single to be released (but this time for the for the online purchasing market), and more booking offers coming in from Nigeria and the UK, the summer of 2012 is shaping up to be a successful international roller coaster for the trio… justifying the hook line on one of their infectious singles, “SWAGGA MI GBONO”!!! In other words, “MY SWAGGA IS TOO HOT”!!!
DOWNLOAD ALL THEIR SONGS HERE DRB LASGIDI