It don happen. Word on the street is Innocent “2face” Idibia will be shutting his record label, Hypertek due to incompetent management. According to reports, the record label lost a whooping N40 million ($276,000), and 2face will have to lay off all of his employees.
Insiders have mentioned that this loss has also been linked to the poor sales of 2face latest album, Unstoppable. Critics have mentioned that the album is good but was not promoted well. This raises questions as to his choice to leave Kennis Music, which promoted his previous albums very well.
The first signs of distress in the record label came about when Da Natives, the only act signed to Hypertek broke up. Signs of the record label going under was confirmed when 2face returned to Now Muzik recently for a management deal. A move, some argue, might have been done to get his luke-warm career on track. There are also rumors that he might end up returning to Kennis Music also.