Mavin Records / Jonzing World young music star Rema is our JAGUDA ARTISTE OF THE MONTH for the month of April. His sustained buzz over the past few weeks since his debut makes him our man of the month and this piece highlights a bit.
Rema was born Divine Ekubor on 1st May, 2000 and he just turned 19 today. The rapper and singer who has woken every music head to his unique style and sound hails from the ancient city of Benin, Edo State.
The music journey for Rema dates back to when he was much younger as a member of a music group where he performed in Church and some school functions. It was during this formative years that the ‘Dumebi’ crooner honed his musical talents.
The power of social media in discovering music talents in Nigeria can never be over emphasized time and time again. This was the very medium on which the blooming rapper and singer was discovered. It started off in 2018 after he jumped on D’Prince’s tune ‘Gucci Gang’ which featured Davido and Don Jazzy. His cover of ‘Gucci Gang’ caught the attention of D’Prince who took continued interest in his sound and took things a notch higher from there.
From then on, Rema was now an unknown affiliate of Mavin Records. He kept working behind the scene with direct tutelage from Omoba.
Just at the right time on 22nd of March 2019, he was unveiled under a collaborative partnership between Jonzing World and Mavin Records. His unveiling was different from the type done in the past by Mavin Records as the music youngster also unleashed his self-titled 4 tracks EP ‘Rema’ same time as his unveiling.
By a combination of talent, good planning, execution, promotion etc., ‘Rema’ EP began doing great numbers from the outset even for a beginner. The EP topped Apple Music charts in Nigeria for days. The most loved single ‘Dumebi’ in the four-track extended play made a million streams within a week since release.
As a seal of approval, Davido amongst other top Nigerian artistes, OAPs have endorsed Rema’s ‘Dumebi’. While Nigerian maybe getting turned on by the Afrobeat sound, OVO Oliver El-Khatib was in fact enjoying ‘Iron Man’ by the Jonzing World music star. He shared the tune on his Instagram stories and also tagged the singer.
Over the time period, the ‘Iron Man’ crooner has been labeled a Wizkid copy by some and no doubt the Starboy has influenced his sound. However, many don’t know the young music star worked anonymously with Wizkid and Reekado Banks. Yeah damn right, Rema offered additional vocals on DJ Tunez single ‘Turn Up’ featuring Reekado Banks and Wizkid.
Already, he is well far gone on the path to becoming ‘the rookie of the year’ on some of your favourite Nigerian music awards platforms. Nonetheless, much more is expected from the kid especially in lieu of the fact that he has been compared to predecessors. It’s only when you’re doing something right that those comparisons begin coming in.
Since his less than two months of professional music debut, Divine ‘Rema’ Irubor, has garnered much success and fans to build a formidable music career upon. The present Nigerian music industry does not tolerate complacency and cold feet hence the Mavin Records star should not relent but give it to fans ‘hot hot’.
An advantage I would notice for Remy Boy would be his tripartite sound of Afrobeats, Trap and Alternatives. This as I foresee could give him instant leverage of hitting local and international markets at the same time as he gets bigger. To say it in relatable terms, Nigerians are getting off on his tune ‘Dumebi’, however, tunes like ‘Why’ and ‘Iron Man’ hits the soft spot of international fans.
Would this new kiddo make it bigger than Wizkid and Davido right now? I guess time would be the judge of that.