There is no mincing words that music of Nigerian origin has come a long way. Suddenly the wider world is opening up to Afrobeats, our music penetration keeps pushing boundaries. It is not a new sight anymore to see Nigerian music stars grace international stages to perform, the barriers and bias are gradually receding.
One of the most bankable frontiers of music from Nigerian origin is David Adeleke whom we all know as Davido. The lad has in his own way has sold Afrobeats to the world. Last year, was such a massive one for the DMW honcho. He was literally dropping mega hits back to back.
Recently, Davido received his plaques after his songs ‘IF’ and ‘FALL’ were certified to have gone ‘Diamond’ and ‘Platinum’ in sales respectively.
Here is what it means when you hear a song has gone Platinum or Diamond like in Davido’s case.
Right off the bat, OBO clinched a music recording deal with global music giants Sony Music in 2016. This suffice to say that Sony is solely responsible for the distribution of his music in the European & American Market.
‘IF’ was certified Diamond in sales while ‘FALL’ went Platinum.
According to Recording Industry Association of America® (RIAA) a single is awarded a Platinum Certification when there are at least 1,000,000 units in sales. While a Diamond certification which is a lot bigger than the Platinum means a single song has sold over 10,000,000 units over a period of time. This only holds up in America.
However ‘IF’ sold 200,000 units (Diamond) and ‘FALL’ had garnered 20,000 units (Platinum) statistics coming mainly from South Africa. Hence, the plaques were issued to him as a benchmark of success in the music industry. He is the first Nigerian artist to achieve that feat.
Meanwhile ‘IF’ has garnered 60 million views on YouTube while ‘FALL’ has blazed 50 million views.
OBO is not only selling records, the ‘Fia’ crooner is also selling out shows. Just a few days back during his 30 Billion UK Tour he sold out the famous 5,000 capacity Brixton O2 Arena like global pop stars like Beyonce, Rihanna, Kendrick Lamar.