Heineken’s® @Wherenext twitter Service Redefines City Style


Glamour and style is defined by where you hang out, what you drink and people you share your moments with. If you’re the individual that cares about class and panache then you won’t want to miss Heineken’ Open Your City campaign twitter service @wherenext which has redefined city experience for stylish Nigerians. It is that unique tool that gives you the opportunity to discover new, hot and out of the World fun spots within your location.

The @wherenext service is a revolutionary digital experience which is part of the fully-integrated global campaign, ‘Cities of the World’ which the world’s leading international premium lager beer is undertaking to allow the “Man of the World” to continue with his fun filled and fast paced life.

The Twitter-based @wherenext service which works across the country, aims to help consumers explore new experiences of their cities, using a brand new and innovative social tool. The digital experience of the ‘Cities of the World’ campaign marks a milestone in the evolution of Heineken’s digital marketing strategy.

Bosun Olanrewaju, a staff of one of the new generation banks in Victoria Island, Lagos, who has leveraged the @wherenext app on twitter, reveals that he has made it a point of call every weekend to consult the service in order to discover exciting spots around him before he steps out. “Ever since I discovered Heineken @wherenext on Twitter, making a choice as to where to hangout has been very easy for me. I have, through this service, discovered some really cool spots which I wasn’t aware of initially. I commend the initiators.”

Ene Pius, who resides in Barnawa, Kaduna describes the service simply as “awesome.”Continuing, she said an outgoing friend in Lagos told her about the service so she decided to check it out;“and it worked like magic here in Kaduna. It’s quite awesome to discover the exciting fun places within my area which I previously didn’t know about. It has really made discovering fun spots to hang out with friends very easy. I didn’t know Kaduna was this cool.”

@wherenext reads the pulse of a city by using real-time location-based social activity to show where is hot and guide fun seekers to new adventures spots. The real-time recommendations engine helps consumers answer that eternal night-out question, ‘Where next?’ The real-time activity is also provided on a mobile responsive website www.heineken.com/openyourcity for access to all consumers around the world.

So do you want to be stylish, standout in the crowd by experiencing the newness of your city? What you need to do is log on to twitter and tweet @wherenext followed by your location and you get revealing trending spots around you.