Nigerian social media went up in flames after MTV Base released their list of Top 10 Best Naija Songs Ever. A lot of people called MTV out for their lack of knowledge and research on the list, and the fact that no song was older than 10 years old. Aribaba of Jaguda.com here in his article, said the list was “as myopic and insulting as they come with no kind of research or analysis done with it”
MTV Base exec, Alex Okosi made the following statement over the whole debate
“We are thrilled to see the passion with which people are engaging in the discussion about the Best Naija Tracks. There has been concern in some quarters that the list didn’t include some of Nigeria’s most seminal artists and songs – it seems as if some people may have misinterpreted the campaign. This list of tracks, as voted by the public, was never intended to reflect the Best Naija Tracks of all time; the creation of this campaign is part of the build up to our 10th birthday and it was supposed to highlight artistes that have been played on our channel since the launch of MTV Base in 2005, hence the title “The Best Naija Tracks Ever on MTV Base”. We understand that the positioning could have been misleading on some of our platforms and we regret any confusion caused.”
“As a brand, we acknowledge and respect the fact that Nigeria has a long music history beyond the last 10 years and our work since launching MTV Base is to help develop and showcase the best of Nigerian and African music to a global audience. The “Best Naija Tracks Ever on MTV Base” campaign is really about celebrating the new generation of talent who have benefited from the legends who paved the way for their successes today.”
“The important thing is that everyone has their own views about what makes a great song or a great artist, and we’re keen to hear their thoughts. We are continuing the debate and encouraging music fans to further engage with the campaign via our digital media platforms. We will also be filming a special MTV Base Nigerian music roundtable in Lagos on this topic, featuring artistes, DJs and music industry experts. The roundtable will air on MTV Base in November 2014 as part of the channel’s build up to our 10th birthday celebrations. Simultaneously, MTV Base is challenging music fans to create their own lists of Best Naija Tracks, and to post them on MTV Base social media assets, or to get involved in the conversation by using the hashtag #BaseBestNaijaTracks. Those engaging in the campaign stand the chance to have their comments featured in the roundtable discussion on MTV Base.”
Interesting stuff. Maybe better labeling next time?