Lord Ajasa has let his feelings be known in a recent interview with Punch Newspaper about his thoughts on the new generation of Nigerian musicians, and how they get endorsement deals.
Here is what he had to say about the respect he gets and the new generation of nigerian artists.
“I pioneered indigenous rap music and today it has become lucrative and fashionable. Yet, these young musicians shy away from that fact. They try to hide it. If I don’t blow my trumpet, nobody will do it. But I deserve an award, recognition and endorsement because a lot of people look up to me as their mentor.
Look at Eedris Abdulkareem and 9ice, for instance. I’m saying they should take care of the pioneers, but what impact have these new artistes really made in the society to deserve all the endorsements they are getting? I mean, they sing nonsense songs while we (pioneers) do evergreen and clean music. Yet they keep discouraging us. 2face is an exception I am okay with his brand of music, because his endorsements are well-deserved.”
What we think? We respect Lord of Ajasa a lot for all that he has done, but knocking another person’s hustle is not the way forward. It’s just a different time in music, and that’s what’s in.