New Music: D’Prince – OYO (On Your Own)

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In a world of 7.2 billion people, a league of United Nations, powerful government organizations and multinational corporations, D’Prince attempts to drive home a painful reality with the stark message on OYO “You Are On Your Own”.

Arguably one of Don Jazzy’s finest productions to date, O.Y.O (On Your Own) is a brand new Afrobeat inspired single from D’Prince.
O.Y.O is a wakeup call to each and every one of us who have grown comfortable with the idea of building our personal hustle around other people who are occupied with their own personal strife and tribulations. The message of this bold and innovative new single is clear – it’s time to start fighting for yourself.

However far from being a call-to-arms on individualism or becoming a solo ninja, O.Y.O is also a warning to the selfish few who don’t care about the rest of us. The old adage is laid bare – when you chop alone, inevitably you will die alone.  Enjoy!

Concept Art
The artwork for the single was choreographed and photographed by TCD Concepts. The scene depicts the imbalance of life that O.Y.O represents with D’Prince portraying a homeless man begging in the background of an affluent bigshot who has more food than he can even eat.

 

 

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