Video & Pictures: Heineken PR Stunt in Nigeria

0

 

When Heineken demonstrated unforgettable stunt in Nigeria 

True to its brand promise of Opening Your World, the world’s most international beer brand, Heineken, dazzled Lagosians with an amazing stunt on the Falomo Bridge, Ikoyi, Lagos when it brought the real UEFA Champions League Trophy on a tour few months back. Unsuspecting onlookers were mesmerized by the grand spectacle on display on the bridge.

 

In what appeared to have been very carefully planned and deftly executed, the Heineken stunt involved a motorcade which took off from the Eko Hotels and Suites and proceeded to Falomo Bridge in Ikoyi. To add glamour and spice to the stunt, the motorcade included Dutch football legend and Heineken Ambassador; Ruud Gullit accompanied by Ex- Super Eagles superstars Austin ‘Jay Jay’ Okocha and Sunday Oliseh.

 

Onlookers were taken by surprise when out of nowhere a carnival-like procession with people dressed up in the various European club team jerseys emerged cheering, dancing and singing amidst the blaring music and football commentary. With a helicopter hovering around the bridge, in an instant a part of the bridge was locked down briefly and a mini-pitch was set-up. Amidst deafening cheers Jay Jay Okocha and Sunday Oliseh stepped onto the pitch and displayed sublime football skills much to the amazement of onlookers.

 

The major highlight of the stunt was the unveiling of the UEFA Champions League Trophy. Similar to a victory tour of a championship winning team, two huge double-decker buses with open roofs added to the excitement of the stunt. With the UEFA Champions league theme song playing in the background, Dutch Legend, Ruud Gullit emerged on top of one of the double-decker buses with the UEFA Trophy. Onlookers were sent into wild frenzy when Gullit hoisted the UEFA Trophy for all to see.

 

“I was on my way from work when I noticed there was something unusual happening on the bridge” said another onlooker, Ezekiel Chukwuma, “I decided to hang around to see what the fuss was all about. I was amazed by the event I witnessed. For me, the most interesting part was when I saw the UEFA Trophy lifted by Ruud Gullit. This is a once in a lifetime opportunity of seeing this Trophy.”

Peep Photos here:

DSC_8192 DSC_8180 DSC_8188 DSC_8176 DSC_8154 DSC_8156 DSC_8159 DSC_8169 DSC_8172 DSC_8152 DSC_8141 DSC_8126 DSC_8124 DSC_8112 DSC_8080 DSC_8086 DSC_8097 DSC_8098 DSC_8107 DSC_8109 DSC_8101 DSC_8088 DSC_8092 DSC_8093 DSC_8079 DSC_8055 DSC_8053 DSC_8034 DSC_8003 DSC_8020 DSC_8009 DSC_8028

 

SHARE

LEAVE A REPLY