Heineken unveils Stylish Draught Beer Innovation

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L-R Ngozi Nkwoji Snr Brand Mgr Heineken,Marketing Director NB Walter Drenth&Franck Evers Global Draught Master
L-R Ngozi Nkwoji Snr Brand Mgr Heineken,Marketing Director NB Walter Drenth&Franck Evers Global Draught Master

Heineken, the World’s leading international premium lager beer has unveiled the first stylish draught beer innovation in Nigeria. The unveiling which took place at the prestigious Heineken House, Lagos is in line with the brand’s commitment of opening the world of its consumers. Draught beer is an innovation where beer is served from a keg rather than from a bottle or can.

The innovation described as “The David system” was introduced to the media and other special guests including Mr. Mario Bratovic, food and beverage director of Lagos Oriental Hotel by Franck Evers, Heineken’s charismatic global draught master, ambassador and Master Pourer, who does this training for the brand all over the world. The system keeps the beer fresh for upward of 30 days. Evers has the enviable job of traveling the globe training and teaching peoples how to serve the Perfect Heineken beer. Nigeria is the 55th Country he has been to teaching bar tenders and bar Managers on how to pour the Perfect Heineken beer.

A former bar manager himself, Evers, who has a 10 years’ experience did not disappoint as he held the media spellbound on the technical process of achieving the perfect Heineken beer.

The draught master told his audience that the way a beer is served is crucial in keeping its quality thus making the experience of enjoying it more wholesome. “If you want the beer to taste the way it was intended, he said “it’s all about the 5 Perfect Serve Steps: The beer, which must be extra cold should be poured into an extra cold Heineken glass at 45 degrees slanting; this will achieve a two finger wide foam head. Afterwards, it’s ready to be served”.

The Draught beer innovation machine has been installed in high end hotels like Four points by Sheraton Hotel, Intercontinental Hotel, Lagoon Restaurant, Eko Hotel and Suites, Sheraton Hotel and Towers, Rhapsody’s Ikeja, Rhapsody’s, Victoria Island (VI), Radisson Blu Anchorage in VI, Lagos Oriental Hotel, Golden Tulip Hotel and Southern Sun Hotel.

 

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Mr. Edem VindahCorporate Media & Brand PR Manager & Walter Drenth Marketing Director Nigerian Breweries
Mr. Edem VindahCorporate Media & Brand PR Manager & Walter Drenth Marketing Director Nigerian Breweries DSC_4085

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