Heineken® Showcases UEFA Champions League Trophy In Nigeria

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Sunday Oliseh; Marketing Director NB Walter Drenth; Ruud Gullit; Global sponsorship Director Heineken, Hans Erik Tuijt and Corporate Media & PR Manager NB, Vindah Edem
Sunday Oliseh; Marketing Director NB Walter Drenth; Ruud Gullit; Global sponsorship Director Heineken, Hans Erik Tuijt and Corporate Media & PR Manager NB, Vindah Edem
Sunday Oliseh; Marketing Director NB Walter Drenth; Ruud Gullit; Global sponsorship Director Heineken, Hans Erik Tuijt and Corporate Media & PR Manager NB, Vindah Edem

Heineken®, the World’s leading international premium lager beer has explained the rationale behind its bringing theUEFA Champions League Trophy to Nigeria. This is coming just as the Champions Leagueenters thecritical 2013/2014 knockout stage. The trophy which arrived in the country yesterdaywith brand ambassador Ruud Gullit, ex-international Footballer and coach,will make a city wide tour of Lagos fromMarch 13 – 16, 2014.

The UEFA Champions League Trophy Tour has been presented around the world for eight consecutive years by Heineken®, a UEFA Champions League partner, and will give footballenthusiasts in Nigeria, Argentina and Vietnam the chance Meet the Trophy this year. Like Heineken, the trophyis a true global icon. It represents the excellence of the UEFA Champions League worldwide and symbolizes the ultimate prize in European club football.

In order to make the event memorable, various events and activities have been lined up by the brand to give consumers, trade partners, as well as the media first hand contact with the trophy which was last in Nigeria in 2009.

Speaking at the Trophy Tour press briefing in Lagos, Mr. Walter Drenth, Marketing Director Nigerian Breweries Plc, said,“the Champions league trophy tour, outside of Europe,isa uniquely Heineken®experience.Heineken® is the world’s most International Premium Lager beer and the only brand able to take the trophy on an international tour.” Drenth continued, “The UEFA Champions League has a long and distinguished heritage and is the pinnacle of European club football. The Trophy Tour demonstrates the true global reach and appeal of the UEFA Champions League making there no better partner for Heineken®. We are delighted that together with UEFA we can reward the passion and dedication of football fans around the world by taking the trophy to them.”

The Champions league is the most prestigious club platform for international football stars and their clubs. With over 150 million TV viewers watching live coverage of the UEFA Champions League in 220 countries and territories every match week, this premier-sporting event has become global and fits perfectly with the Heineken® brand, which is enjoyed in almost every country in the world.

Jay Jay Okocha
Jay Jay Okocha
Marketing Director NB Walter Drenth
Marketing Director NB Walter Drenth

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Jay Jay Okocha
Jay Jay Okocha

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About Heineken®
The Heineken® brand that bears the founder’s family name – Heineken- is available in almost every country across the globe and is the world’s most valuable international premium beer brand.
To follow Heineken® on Twitter visit www.twitter.com/heineken and to become a fan on Facebook go towww.facebook.com/heineken. To view videos, subscribe to our YouTube channel at www.youtube.com/heineken.
Heineken®- UEFA Champions League sponsorship
The core focus of Heineken® activation of the sponsorship is to bring fans in Europe and abroad high quality UEFA Champions League experiences. The UEFA Champions League is the most prestigious club platform for international football stars and their clubs. With over 150 million TV viewers watching live coverage of the UEFA Champions League in 220 countries and territories every match week, this premier-sporting event has become global and fits perfectly with the Heineken® brand, which is enjoyed in almost every country in the world.
Enjoy Heineken Responsibly
Heineken® continues to integrate its responsible consumption program into all UEFA Champions League sponsorship activities. Every stadium hosting a UEFA Champions League match features “Enjoy Responsibly” on one of its three perimeter boards around the pitch, complementing the regular Heineken® boarding. In addition, an Enjoy Heineken® Responsibly 5-second match bumper broadcasts several times during UEFA Champions League matches with an estimated audience of 150 million viewers per match week.
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