As Maltina Dance All (MDA), the popular family dance TV show enters a critical selection stage; Nigerians are awaiting with bated breath the ten families that would eventually make it into the Maltina dance academy in September. The show which is sponsored by Maltina, a premium malt brand from the stable of Nigerian Breweries Plc has over the years carved a niche for itself as the most popular family dance show on TV and a platform which young dancers have used to realize their ambitions.
The show, according to Mrs.Ngozi Nkwoji, Senior Brand Manager, Maltina is all about the emotions, excitement, fun and the unbreakable bond that ten families will showcase when they challenge themselves by learning and performing new dance styles in the Maltina dance academy. Apart from showcasing their dancing skills, families are taken through other skills that are needed for family harmony and unity in an atmosphere of vivacity and camaraderie.
When the show made its debut in 2006, Catherine Edoho was the anchor for seasons one and two; she handed over to Tope Oshinogun who held the forte for season three while Kemi Adetiba anchored seasons four through six. Kemi Adetiba who had successfully been the anchor of the show for three seasons and in the process has warmed herself into the hearts of Nigerians would be passing the baton to delectable Osas Ighodaro, Miss Black USA 2010/2011 and the first Nigerian-American to be so crowned. Kemi, who is moving on to conquer other challenges said she would miss the thrills and frills of the show, especially the bitter sweet emotions that often follow each eviction show. But she assured Nigerians that Osas is coming with a wealth of experience and will equally warm herself into their hearts.
No doubt, Osas – as she is popularly called – would be bringing a wealth of experience garnered over the years to bear on the MDA platform which has also grown to become the number one family entertainment show on Television because its viewership cuts across various age grades.
Apart from being a successful model, Osas is also an actress and has been in the entertainment industry, both in the United States of America and Nigeria since 2005. What most people may however not know about Osas is that she is also an entrepreneur. “I am an entrepreneur and I grew up watching and helping my father run his businesses abroad. I have my degree in broadcast journalism and dual minor degrees in entrepreneurship and theatre from the Pennsylvania State University. I got my masters of fine arts in acting from the Actor’s Studio Drama School at Pace University”.
The new face of MDA, which is into its seventh season, says she loves acting and doing Broadway and theatre, which is the bulk of her work. She was in works like the ‘Coloured Museum,’ ‘Revenge of the King,’ ‘Platanos & Collard Greens.’ She promise to bring her wealth of experience to bear on MDA which she describes as “the most popular show on TV with a strong thread linking both the young and old, few shows can boast of this linkage.”
Having worked on a couple of projects together, Kemi Adetiba said “Osas is a vibrant young lady who will add value to the show”. She enjoined Nigerians to watch the evolution of dance when MDA hits the screens on September 1.
On her part, Osas said she will do a few dance styles when she hits the center stage in September. “I looked forward to be the new anchor of the show and I promise Nigerians that they will see the other side of a dancing Osas soon. I’d also like to commend Kemi for the way she has handled the show these past three years, she has always been professional on the stage and I wish her the best in her next challenge.”
The MDA often comes with new themes every year and this year’s theme is “The Evolution” which chronicles dance styles from the 70’s, 80’s, 90’s and to the present in the academy. The winning family will go home with the grand prize of a whooping sum of N6 million and of course, a brand new car. The first and second runners up will also get N1 million and N500, 000 respectively. The show will bring to the fore, the Nigerian people’s essence and values of sharing, happiness, unity, cooperation, vitality and creativity.
From all indications so far, “The Evolution” is bound to excite, entertain and enliven the family space more than the TV audience would ever anticipate. Evidently, the stakes are higher, dance instructors are ready to hit the ground running and the Maltina brand is determined to enhance national family bond through the viable instrument of music and dance theatrics.