I recently caught up with Charly Boy Jnr, (as i’d like to call him) at his Retail Therapy shoe store in Abuja. I was greeted with the most amazing sight of designer and urban shoes, from rack to rack. It was my first time in a Nigerian shoe store that didn’t feel Nigerian at all. The Retail Therapy store had all kinds of shoes neatly and strategically placed to keep your eyes scanning every shoe in lust!
I was immediately tempted to buy something. Sneakers, Pumps, Sandals, Flats, Booties and everything you could think of, available at an affordable price. And if you were a confused shopper needing a sit to settle your busy shoe-engaged head, Retail Therapy has got you covered. With comfortable lounge chairs and an excellent wine and dine customer service. Omo, na to go dey shop for shoe every week dey drink better oyinbo wine o! LOL.
Alexander Charles Oputa Jnr, who is Charly Boy’s son is the CEO of Retail Therapy shoe Lounge in Abuja. The shoe store is like no other! Currently providing consistent service to women of all sectors in Life from Business, Lifestyle, Entertainment and more. Whatever kind of woman you are, Retail Therapy has got a shoe for you!
Retail Therapy boasts of a consistent and on-time delivery of high end designer shoes all across Nigeria. His clientele spans a huge list of socialites, Celebrities and Entertainers, Business women and students.
Alexander Oputa, a Major in Business Marketing and Management from South Carolina State University, is presently focused on providing excellent shoe delivery services to women across Nigeria. Also a fashion designer at heart, he hints that he is not looking to design his own shoes just yet. After living in the States for a long time, he relocated to Nigeria a couple years back to focus on his shoe store RETAIL THERAPY in Abuja. I sincerely wished there was going to be the slightest chance of having the Shoe lounge open in Lagos but when asked about this, the young entrepreneur said:
“Lagos has got too much of the hustle and stress that i am not sure i can deal with. I currently have shoes delivered to my customers outside Abuja and this for now is preferable. I used to live in New York for a while and had to move to Atlanta cause i couldn’t cope in the busy city. Its sorta like that with Lagos and Abuja. I think as long as i can keep my customers satisfied, and continue with on-time delivery then it doesn’t really matter where Retail Therapy is”
I’m sure just like me, you’d wonder how a guy like Alexander has settled on dealing in Fashion especially women’s shoes. He did attribute this to his attraction to good looking women. Just when you didn’t think the guys are watching our every move with style, they actually are! And he points this out.
“One time i was at a club in Abuja, i had just got back from Atlanta and it was my first time going out in Abuja. Normally before I talk to a girl I “scan” them … Shoes to face. No good shoe game no face time . So I was very disappointed with the kinds of shoes i noticed on most of the ladies. So since then I decided to ” improve the taste ” … Indirectly helping ladies become the taste I would think any dude would appreciate cause I would appreciate a woman who takes her time to wear a clean , well worn Jeffrey Campbell pump. If you take your time to look good , it means you care about your body and that’s the body I would like to represent”
Retail Therapy does cater to an every-woman type niche. And so of course we wanted to know what type of woman made him more shoe sells. I was expecting the Entertainment or Celebrity niche to take on the toll, but Alexander was of a different opinion.
“Trust is a very profitable niche.” He says “It could be as simple as they knowing that i got what shoes they (customers) need without even knowing that they need it. I have run Retail Therapy in such a way that trust is earned first, especially since most of my customers live outside Abuja. I do think we have done a pretty decent job at that.”
QUESTION: You seem to know exactly what a woman wants in shoes. Can this be attributed to a close relationship with a female? Your Mom? Sisters?
ALEXANDER: “Its not really what females want. It’s what I want on a female . It just happens that they like it more. So u could say they appreciate being noticed and really why look good if not to attract the opposite sex . Having a guy say ” that’s hot ” when you know he only appreciates football. LOL”
Asked whether he had plans of designing his own shoes, Alexander says he would much rather focus on selling shoes.
Go on! Have Retail Therapy deliver shoes right at your door! Call RT on +23468775373
Currently Available at Retail Therapy Abuja: