The guest list was intimidating, the venue was jam packed, the music was simply out of this world and the organisation was superb with a uniquely different soft drink brand. Welcome to Darey’s Love…Like a Movie concert held at Eko Hotel and Suites which was refreshed by Fayrouz, the premium and stylish soft drink from the stable of Nigerian Breweries Plc. The concert, which was described as the combination of best of music, art, drama and theatre performance had the presence of popular international fashion icon and reality TV star, Kim Kardashian. Also present were top Nigerian hip hop artists, Nollywood front liners and other notable corporate executive.
Some of the hip hop and rave making artists at the show include, Waje, Tuface, Banky W, Tolu, Praiz, Tiwa Savage, 9ice, Timi Dakolo, Weird MC and other upcoming ones. The Nollywood was represented by Segun Arinze, Emeka Ike, Chidi Mokeme and others.
Speaking at the event, Nnenna Ifebigh-Hemeson, Senior Brand Manager Fayrouz and Climax, said Nigerian Breweries plc as a corporate brand and Fayrouz, as a product brand, does not get involved in anything that is not unique and impacting. “Fayrouz is different, original and unique; it’s in a class of its own. The same goes for the concert that combines Circque du Soleil theatrics and music to present a different kind of experience in this part of the World, it shares great attributes and values with the Fayrouz brand that was why we decided to partner Darey on the show. It is indeed a lifelong experience and we are excited to have been part of it”.
She added that the event also provided the platform to share the brand’s new innovation with consumers through the introduction of Fayrouz cocktail to offer them a different kind of experience and taste of the brand in another unique way.
To ensure that its consumers are not left out, the brand provided consumers the opportunity to witness the show live with VIP tickets to the concert which were won through a live radio show on UNILAG FM. The winners commended the brand for giving them an exciting and premium experience.
Commenting on the show, the producer, Darey Art Alade, disclosed that they were able to make a new statement that offers music lovers the best of music, art, drama and dance with live performances. He thanked his friends who made appearances; 2face, 9ice, Iyanya, Timi Dakolo, Praiz, Waje and others who combined with Circque du Soleil an extreme theatre. “These are guys using sand to draw what I am singing. Our normal concept is just to come on stage, either lip-synching or jumping up and down with dancers when the CD you would release starts playing; what we have been able to bring to the fore is different and unique.” He added.
Some of the celebrities present commended Darey’s originality and creativity in combining music, art, dance and drama to give the music industry a new meaning and scope. They also applauded Fayrouz for offering a refreshing time at the show especially on the Fayrouz cocktail which bring to the table new experience and taste from a uniquely different soft drink.