Shugar Music berth officially with the recent signing of Bobbi and Quazy O. Richie as the first set of artiste s. ‘Spelt how it is pronounced – ‘Shugar’. A label whose core focus is releasing music that would make listeners reflect, celebrate and/or replay over and over again.’ Tubosun ABioye, the CEO said.
Shugar Music was berth in 2011 in Lagos with the listeners in mind and evident in their music that Mr. Abioye and the management team are constantly in search of talent that will bring “that original style” and disrupt the status quo.
Bobbi, born Bobby Phillip Eze is a rapper, singer, songwriter, and performer who kicked off his musical career in the 2011 when he recorded his first song, ‘MURDER’ then followed up with the acclaimed ‘Blow my mind’ which earned him a remarkable deal of encouragement and recognition from family, friends and other artistes while Quazy O, in the words of the label is still ‘a work in progress, details on the talent would be released soon’, label said.
Shugar Music debuts with a brand new song called “Shugar Anthem” featuring both artises.