So Fly Wins Jay’s Search 2011

SO fly- winner

It was to a cheering audience that the judges of Jay’s Search 2011 (Chairman of Punch Newspapers Wole Aboderin, EME boss Segun Demuren, Producer and Rapper eLDee and singer Segun Obe) announced So Fly winner of the second edition of Jay’s Search at Oriental Hotel Lekki on December 16, 2011.

23 year old Ormali Daniel, a graduate of the Nnamdi Azikwe University Akwa battled nine others for the grand prize of 300,000, a Kopykats Entertainment recording deal for one single, one music video, a makeover/photo shoot, airplay, promotions and publicity, and was announced winner after two rounds of performance.

The first round saw him perform his own composition “Ihuoma” which got the crowd cheering. “You are the best performer I have seen here today” one of the judges Segun Demuren said to him’ after his first performance.

“I really have nothing to say to you except that it was good, very impressive” eLDee says

But with the second performance, the judges did not hesitate to give their honest opinion

“I don’t think you chose the right song” Segun Obe says after he rendered Wande Coal’s Ololufe. He continues, “You have the voice, persona and stage presence which is what we are looking for in Jay’s Search, but there’s more to being an artiste, picking the right song is really important”

Put together by the Aboderin family in honor of their late brother Jaiye Aboderin, 23 year old undergraduate, OluwaSunbo Olundegun (BigMa) emerged winner of the first edition of Jay Search in 2009. Big Ma went home with a cash prize of N150,000, a record deal with T.W.O’s Kopykats Entertainment which includes, an opportunity to release one audio single, a music video, do a photo shoot and be properly packaged in readiness for the industry, all courtesy of Jay Search.

“I’m so excited, and I’m happy my trip from Kaduna to Lagos paid off” Daniel tells journalists “I was scared at some point when the judges said it was a tie between myself and Tayhor Phillips. But then, the audience saved me and I’d be forever grateful to them”

Jaiye Aboderin died on December 3, 2004, aged 33. He slumped and died after a game of basketball. While alive Jaiye touched the lives of many in the entertainment industry, including musicians, actors and comedians alike. In tribute to him Freestyle, Mode9, Rugged man with Tunde and Wunmi Obe put together a song titled “Tribute to Jay” in 2007. He left behind a wife- Actress Stella Damasus and two daughters, Angelica and Isabel.

Eldee & TWO
Jay's search contestants
Segun Demuren hands So fly a cash prize of 300,000
Dayo Adeneye