What can one say about the kind of year Flavour has had? A little over a year ago he was mostly known to the easterners and those who were fans of traditional highlife music. A good number of people knew his hit, Nwa Baby but really didn’t know the artist known as Flavour. Unless of course you lived in the east where he was and still is King.
Fast forward to December 2011, and Flavour is a full blown International star. A host of collaborations, a good number of hits, awards and award show appearances and performances. It almost seems like right now anything Flavour touches turns to gold.
So how exactly did Flavour jump out to mainstream Africa? It’s pretty simple. His music appeals to every african. It’s in our DNA to love highlife music (whether we want to admit or not), and Flavour has found that sweet spot where he can make a 7 year old and 60 year dance together and genuinely have fun doing it.
With hits like Adamma, Baby Okwu, Odiro Easy, Oyi, & Nwa Baby Remix (Still blazing after years) and his features on Orobo Remix (Sound Sultan), Number One (MI), Sisi Eko (Darey), Beautiful Baby (Bracket), one can argue that Flavour completely took over or better yet regenerated the new generation of highlife music in Africa.
The award nominations? How about Channel O Awards, The Headies, Nigerian Entertainment Awards, and NMVAs all giving Flavour at least one nomination nod this year. It’s hard to argue against that.
And when it comes to shows, Flavour has been all over the world, from the UK, to the USA, to a host of countries in Africa.
I mean with a year like this it’s easy to say Flavour is having the best year ever.