It was yet another gathering of fabulous faces, and the crème- de- la- crème within Nigeria’s entertainment industry as Hennessy’s innovative musical platform- Hennessy Artistry ended with class at Rehab last Friday October 28, 2011
Fans mingled with the stars from 11pm to 4am rocking to sounds from Nigerian DJs- Caise, Rex, Xclusive and Neptune.
The red carpet and dance floor attracted notable faces like Big Brother All Stars winner Uti, Sheyman, BB Amplified winner Karen, Denrele, pop icon 2face, Eniola Badmus, Deji Awokoya, and Sam Onyemelukwe. Others include Beat FM OAPs Gbemi Olateru Olagbegi, Fade Ogunro and Jimmy Akinsola (who hosted the show alongside 4star).
And fans were treated to performances from Goldie, Godwon, SDC, David O, Jesse Jagz and Naeto C. Other star performers include MI, Eldee, and Banky W.
Aside delivering electrifying performances, everyone who mounted the stage took it upon themselves to spread the “Good Life message”. In Goldie’s words “When we celebrate we dey pop Hennessy”.
Michael Babalola winner of the Facebook competition agrees with Goldie “There’s no better way to celebrate, Hennessy is the brand we all want to relate with which is one of the reasons I entered for the competition in the first place”
He joins the likes of Kennedy Iheanacho and Bodunrin OluwaFemi who were treated like VIP guests in Lagos Mainland and Abuja.
Since inception in 2006, Hennessy Artistry has been at the forefront of mixing and blending hip and inspirational music from around the world. Artistes that have been involved with the music platform include Kanye West, Pharell Williams, Ne-Yo, Leona Lewis, LL Cool J and Fabulous.
Currently in its 5th edition, Hennessy Artistry is Nigeria’s most innovative musical platform. The series was first unveiled in Nigeria in 2007. Through the years, it has evolved from a cocktail-mixing contest between renowned bartenders to a battle of DJs and now a platform for experimental collaborations among multi-talented artistes.
The initiative which has been the talk of town for several weeks now has gradually found its spot on the Entertainment calendar as one of the projected events of 2011. And the team at Hennessy Cognac has worked hard to see to it that no stones have been left unturned since they announced plans for this year’s Hennessy Artistry project.
First, Nigeria’s foremost and biggest innovative musical platform – Hennessy Artistry selected top Nigerian artistes- Banky W, Tiwa Savage and eLDee to produce this year’s theme song. Titled “Toast to the Good life”. Produced by Jesse Jags with help from Banky W and Master Kraft, the track became viral within minutes of release on Thursday September 1, 2011.
On September 5, 2011 Eldee, Jesse Jagz and Banky W embarked on a scheduled trip to Cognac, France where they were treated to the “The Hennessy Heritage experience” alongside Chocolate City’s MI who has worked closely with Hennessy in the past.
A club tour of 20 venues across Lagos, Abuja and Port Harcourt started on August 20, 2011 as a prelude to the Hennessy Artistry VIP nights that eventually kicked off on September 30, 2011. While acts like DavidO, Black Magic and Shank were on the bill for the club tour, Banky W, Tiwa Savage, eLDee, WizKid, Brymo, Efa, Pherowshuz and Waconzy thrilled guests at the VIP parties in Lagos Mainland, Abuja, Lagos Island and Port Harcourt.
Meanwhile, organizers are presently planning an exclusive video premiere scheduled for Thursday November 17, 2011 “Aside premiering the video, there will also be a mixing session with the Hennessy ambassador -Cyrille Gautier-Aurio who will be in town at that time” Tokini Peterside Communications and events manger reveals