Much-loved Nickelodeon animated character and pre-school heroine Dora the Explorer recently gave Nigerian kids an exclusive opportunity to share an adventure with her and her best friend, Boots at the Birthday Fiesta sponsored by Access Bank Plc in partnership with Nickelodeon at the Federal Palace Hotel for eight shows over the 23rd and 24th September 2011.
Thousands of children and parents thoroughly enjoyed Dora’s first ever sing-along appearance in Nigeria, which saw Dora and Boots taking over The Marquee at the Federal Palace Hotel. The two-day fiesta was well attended by pupils from Lagos schools and high profile figures and celebrities from Nigerian society and the local entertainment industry. Amongst the well-known faces present at the event with their families were Mr. Herbert Wigwe, Deputy Group Managing Director, Access Bank Plc, Alex Okosi (Senior Vice President & Managing Director, MTV Networks Africa), Chief Molade Okoya-Thomas, Mrs. Ofovwe Aig-Imoukhuede, Mrs. Doreen Wigwe, Toni Payne, IK Osakioduwa, Ayo Animashaun, Foluke Daramola amongst many others.
Kids and parents danced and sang along with gusto as Dora and Boots sang popular nursery rhymes in English and Spanish. Each child also received a special gift pack from Dora for attending her Birthday Fiesta. Global family entertainment network Nickelodeon is partnering with Access Bank toenlighten kids between the ages of 0 and 9 about financial literacy with their favourite character, Dora the Explorer.
The Birthday Fiesta is part of initiatives by Access Bank and Nickelodeon to engage and involve young savers and their parents. Access Bank’s bold partnership with Nickelodeon, an entertainment company that manages a number of global brands targeted at edutainment of children, is backed by significant resources from both institutions to ensure that Nigerian children will enjoy a world-class banking product.
In conceptualizing and designing the Early Savers account, Access Bank seeks to reach the unbanked segment of the nation’s economy, including children. The Access Early Savers Account is unique as it makes the banking process simple and fun; educates children about banking in an engaging fashion; makes children’s banking a family affair and encourages good financial behaviour from an early age. This is the first time in the Nigerian banking sector that a child-focused banking product has adopted this holistic approach to engaging young savers.
Dora fans can tune into Dora the Explorer on Nickelodeon, seen in Nigeria on DStv (Channel 305) and STV