Dora The Explorer Comes To Nigeria

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Dora Was Introduced

DORA THE EXPLORER COMES TO NIGERIA

Young lovers of global family entertainment channel, Nickelodeon now have an opportunity to learn about financial literacy from world-famous Nickelodeon animated pre-school heroine and cartoon character, “Dora the Explorer” is storming Nigeria for the very first time to encourage financial responsibility from an early age.

With a groundbreaking strategic partnership with Access Bank Plc, both brands aim at redefining the retail banking space for children in Nigeria with the launch of a bespoke account for young savers.  The launch of the Access Bank “Early Savers Account” is a custom-made banking product for Nigerian parents and children.

To engage and involve young savers, and to drive the adoption of the Early Savers Account by Nigerian children and their parents, Nickelodeon and Access Bank is bringing Dora the Explorer and her best friend Boots to Nigeria in September 2011 for “Dora’s Birthday Fiesta”.  Dora, seen in Nigeria on DStv Channel 305 and STV, will be holding her first ever public performance, featuring well-known nursery rhymes, at the Federal Palace Hotel, Lagos on Friday 23 and Saturday 24 September 2011

Obinna Nwosu (Division Director,Retail Banking, Access bank) and Alex Okosi (Senior Vice President and Managing Director,MTV Africa)
Cynthia Okpala, Dora and Azuka Ogujiuba
Austin Edoja-Peters, Seun Oratokhai (MTV Nigeria), Ifeoma Williams,Ojini Olagnere,Tasania Parsadh (Nickelodeon marketing manager), Aiki Odiawa, Alex Okosi, Obinna Nwosu
Alex Okosi (Senior vice president, MTV Networks Africa), Tosyn Bucknor (Top Radio), Ifeoma Williams (MTV Nigeria) and Wana Udobang
The kids love Dora
Obinna Nwosu (Division Director,Retail Banking, Access bank),Cynthia Okpala(MTV VJ)and Alex Okosi (Senior Vice President and Managing Director,MTV Africa)

 

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1 COMMENT

  1. Basically, Access Bank is training people's children to bank with them and stay loyal from a young age. I hope there are some actually legitimate financial responsibity tips for children behind this sales pitch.

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