Lagos, Nigeria 31 August 2011: Award-winning musician, writer, producer, humanitarian and activist Alicia Keys is the final interviewee to be questioned by African youth in the current series of MTV Base Meets…with MTN.
The R&B legend met up with 6 young Africans and MTV Base VJ Sizwe Dhlomo in New York City in August 2011 for a far-reaching discussion that touched on female empowerment, HIV and AIDS, motherhood, family, music, the importance of education and Keys’ difficult early life growing up among prostitution and drug abuse.
Among the panellists who lined up to meet with Alicia Keys were Zambian entrepreneur Alton Ford who won a once-in-a-lifetime trip to meet his heroine in New York City after participating in a pan-African MTV Base Meets…With MTN contest. Other panellists featuring in the episode include South African dancer Yoliswa Cele Luthuli, Zimbabwean model and blogger Makho Ndlovu, Rwandan singer-songwriter Iyadede and South African stylist Gugulethu Banda.
Inspirational musician Alicia Keys has sold more than 35 million albums, notching up two number one singles and 4 US number one albums. In her stellar 10-year career, she has won a plethora of awards including 14 Grammy Awards, 4 MTV Video Music Awards and Best R&B artist at the inaugural MTV Africa Music Awards (MAMA) in 2008.
Beyond the world of music, Keys is a tireless AIDS activist and philanthropist. In 2003, Alicia Keys co-founded Keep A Child Alive (KCA), a people’s movement that provides life-saving AIDS treatment, orphan care, nutrition and surrounding support to children and families affected by AIDS in Africa and India. Since its inception, KCA has served 250,000 people affected by AIDS and continues to provide much needed relief and treatment.
Over the last 8 weeks, the groundbreaking TV series and youth empowerment initiative has been bringing African youth face to face with the continent’s elite, facilitating meaningful dialogue between potential African leaders of the future and President Ellen Johnson-Sirleaf, President Paul Kagame, Julius Malema, Ben-Murray Bruce, Aliko Dangote, Hugh Masekela and Sir Richard Branson.
MTV Base Meets Alicia Keys with MTN will will be shown on MTV Base (DStv Channel 322) on Monday 5 September @ 20:30 CAT, Wednesday 7 September @ 22:15 CAT, Thursday 8 September @ 18:30, Sunday 11 September @ 15:00 and Monday 12 September @ 16:00 CAT. The programme will also air on terrestrial channels STV (Nigeria), Muvi TV (Zambia), Clouds TV (Tanzania), WBS (Uganda), Canal 2 (Cameroon), TV3 (Ghana) and NTV (Kenya).
ABOUT MTV NETWORKS AFRICA
MTV Networks Africa is a multiplatform entertainment network responsible for the African business operations of MTV Networks International’s Emerging Markets division, one of the fastest growing regions in the company’s portfolio of multi-platform businesses. The Emerging Markets Group manages 32 television channels, 30 websites, one video portal and four mobile TV channels encompassing the MTV, VH1, Nickelodeon, VIVA and Comedy Central and COLORS brands in Central & Eastern Europe, Russia, Africa, the Middle East and India. Additionally, the Emerging Markets portfolio includes MTVNHD, MTV Networks International’s first international high definition channel dedicated to music and kids which is operated by the Emerging Markets Group of behalf of MTV Networks International. MTV Networks International is a unit of Viacom Inc (NYSE: VIA, VIA.B).
ABOUT MTN GROUP
Launched in 1994, the MTN Group is a multinational telecommunications group, operating in 21 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN.” As of 30 April 2011, MTN recorded 149 million subscribers and subsequently passed 150 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. Visit us at www.mtn.com and www.mtnfootball.com